- GEO Plus (Organic Marketing)
- Google Ads (Paid)
Feature/Metric | GEO Plus (Organic Marketing) | Google Ads (Paid) |
Feature/Metric | ||
Visibility Lifespan
How long your listing remains visible on Google without additional cost or input.
| Long-term (no ongoing spend) | Short-term (only while paying) |
Trust Factor
How much users believe and rely on the content (organic results vs. ads).
| High – organic results seen as more credible | Low – many users skip over ads |
Click-Through Rate (CTR)
The percentage of people who click after seeing your link in search results.
| Significantly higher – 94% prefer organic | Much lower due to ad avoidance |
Cost Over Time
The long-term cost of maintaining visibility and getting traffic.
| One-time setup or flat monthly service | Pay-per-click (cost rises with competition) |
Scalability
How easily and affordably your campaign can grow to cover more areas or keywords.
| High – generate pages for every service area | Limited – costs grow with scale |
SEO & Authority Building
Whether the strategy helps improve your website’s search engine credibility and ranking power.
| Yes – improves domain strength | No – ads don’t help long-term SEO |
Conversion Quality
How likely visitors are to take action (e.g., call, book, buy) after landing on your page.
| High – attracts intentional, high-trust visitors | Variable – may attract low-intent clicks | No Buttomn | Buy Now |